| Named for the lovers in
William Shakespeare's tragedy (1596) of the same name. The brand also is
traditionally credited with the introduction of the "Churchill" shape in
honour of the British leader Winston Churchill. Developed in 1875 by Inocencio
Alvarez and Mannín García, this habanos brand immediately
showed its quality by winning gold medals in four universal expositions
between 1885 and 1900. But it really took off after its acquisition in
1903 by José Rodríguez Fernández, known as "Pepín",
who introduced his cigars to the aristocracy and to statesmen, making Romeo
y Julieta Cigars an exclusive cigar band for his customers. |
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